Have a question about a nameplate or badge?
The Nameplate FAQ page covers common questions in the following areas.
Maybelline lipcolor signs feature twelve shades of lipcolor on one flexible label. Accurate representation of colors helps consumers in their purchasing decision. Cosmetic point of purchase signs or labels need to be attractive and affordable.
Lipcolor display labels require multiple colors which are printed on white Mylar® polyester with a digital printer. A flexible dome applied to the label adds gloss and depth. The label has adhesive on the back for easy application to the display.
Digital label printing offers advantages over traditional printing for point of purchase (POP) signs, minimizing costs and timing. The four main advantages in digital label printing are:
Digital label printing is used to create quality custom labels for point of purchase and other markets. The digital printing process can be combined with traditional decorating processes for unique solutions to your product branding and signage needs.
Request your custom digital label sample to see the resolution and quality available on flexible substrates.
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The Yamaha dial is an attractive nameplate for product branding. What caught my attention was not the front but the back of the part.
We are often asked how we can assure proper alignment on the product. This becomes even more critical on round dials. There are several options for helping to locate the part on the product. This one caught my attention because it isn't used as often. The badge relies on a molded feature for alignment. The part is embossed into a dome with formed edges. The back of the part is filled with a molded backplate creating a smooth surface for attachment to recreational vehicles. A recess is molded into the backplate to facilitate placement of the badge. A pressure sensitive adhesive, with a tab for easy removal of the carrier, is used for attachment.
A challenge in the design of this part was assuring the alignment of the backplate to the nameplate. This was done with an aluminum tab nesting into a molded feature. Key to the success of the tab was minimizing any distortion in the side of the badge.
Have you ran into the challenge of needing to assure proper alignment of a round nameplate or dial on a product? How have you solved this issue?
This photo of Walt Disney introducing Mickey Mouse was printed on aluminum for Fossil watches. The metal plate was applied to a wooden box completing the collectible packaging. Four color process was used to create the duotone effect on aluminum. A bright aluminum border highlights the photo and frames it.
What other ideas do you have for using aluminum inserts or plates in packaging? What type of products would be a a good fit for this approach?
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Mack Trucks celebrated their one-hundredth anniversary in style with a custom aluminum badge. The nameplate features a tone on tone gold surface. A low gloss gold background is accented with bright gold graphics and border. The eye-catching 100th graphic is embossed and diamond cut creating crisp dimension and a polished surface. The diamond cut surface is anodized gold to carry the gold theme across the graphics. The result is a premium look for the nameplate marking the heavy truck makers' anniversary.
This nameplate illustrates how the same tooling can be used to created multiple looks. Updating the printed aluminum with new graphics and colors results in a different look. This example includes the diamond cut process but is not anodized. The bright aluminum and matte background compliment the silver diamond cut graphic.
What look would you prefer for an anniversary badge or nameplate? Bold and bright or premium elegance? What processes might be used to help you achieve the effect you are after?
Mechanical surfaces have long been core finishes for aluminum nameplates and trim. Movement and depth created by grinding the surface of the metal adds perceived value for your brand. There is further interest in these metal surfaces because they are an authentic material. Abrading the surface of the aluminum builds on the metal character.
Based on the popularity of engine turn, engine stripe, spin and brush we've further explored options in mechanical finishes. Building on decades of experience we've created new mechanical finishes based on three themes: engineered, organic and custom. The mechanical finishes ranging from a look of technical precision to a hand crafted aesthetic are a natural fit for aluminum trim but what would they look like utilized in a different manner?
The next step after developing the finishes was to integrate them into nameplates, labels and badges. The mechanical finishes take on a completely different, often unexpected, look when used in a small area such as a logo. Some have the crisp look of a diamond cut graphic while others create an almost holographic effect. All bring movement or flip to the nameplate.
Request samples or view the new mechanical finish nameplate mood board to further explore your options in these new mechanical finishes.
Recreational equipment requires durable solutions to product branding needs. These nameplates are in outdoor environments where they are exposed to gasoline, oil, UV light and scratches. This ATV nameplate is manufactured using the NECODome process resulting in a robust nameplate with individual letters and a matte chrome surface. The required height or depth of the letters on this application was .060". The NECODome process offers graphics in various depths and durometers to meet product branding needs. A mask carrier is used for placement on the ATV. The critical alignment of the letters is inherent to the NECODome process.
What are some of your requirements or needs for product branding on recreational equipment? How would you push the boundaries of the NECODome process for your nameplate needs?
Medical device labels and nameplates need to reflect the precision and quality of the product. The Welch Allyn diamond cut nameplate is an example of this look. It is unique in that the diamond cut logo is on a compound curved surface. The diamond cut process is typically used on flat surfaces. Additional graphics and features may be embossed but the background area of the diamond cut graphic is flat. In this application the nameplate needed to be curved to mate up to the opthalmoscope. Our engineers developed the process to form the nameplate after the diamond cut operation. Careful consideration needed to be taken for the the diamond cut area since this process removes a thin layer of aluminum from the embossed graphics slightly weakening the metal.
Laser etching is used to customize each of the Tesla Founders' Series plaques. The tooling for this aluminum plaque is also used to create a plaque for the Signature One Hundred series.
The limited-edition "Signature One Hundred" series Tesla Roadster, the first high-performance electric car manufactured by Tesla Motors, sold out in three weeks. Each customer made a $100,000 deposit to join the Signature One Hundred Club and reserve their Signature One Hundred special edition Tesla Roadster. The Signature One Hundred edition includes a commemorative plaque in the cockpit personalized for the customer and signed by the company's principals.
The personalized plaque is brushed aluminum with a printed transparent grey tint. The founders' signatures and Tesla logo are printed on the metal. A laser is used to customize each plaque.
Laser etching affords customization via serialization, numbering and personalization. A wide range of fonts are available to be integrated into part design. What type of nameplate or badge project might benefit from laser etched customization?
The Hummer sill plate needed to stand out as rugged and tough. Aluminum in-mold was used to create a sillplate both durable and attractive. A low gloss aluminum background featuring the Hummer logo created during the molding process results in a plastic logo being an integral part of the aluminum sill plate. The graphic features beveled edges and a textured surface.
Through molding graphics on aluminum nameplates or sill plates is a unique way to identify your brand. Aluminum in-mold allows designers to explore the popular trend in mixing materials. Entire logos or accent features can be created during the molding process. Graphics, smooth or textured, are molded with hard or rubber soft plastics to meet your specific needs. The aluminum in-mold process can also be used to create backlit graphics.
What type of product can you see adding a nameplate featuring through mold graphics to? Why is that product a good fit for this process? Would you be after a rugged or premium look? Or would you use this process to add dimension to a piece that is touched frequently?
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