Have a question about a nameplate or badge?
The Nameplate FAQ page covers common questions in the following areas.
The environment a color is viewed under has a profound impact on your color perception. Two primary factors in the perception of color are the type of light source in the viewing area and strongly colored nearby walls or objects. Perception of color also varies in individuals with a color vision deficiency or color blindness. This decreased ability to perceive differences between various colors is diagnosed with color vision tests. In addition, there are steps to help minimize problems in viewing and communicating about color.
A color booth offers controlled light sources and a color-neutral environment for the comparison of newly developed color samples against the target color chip. It facilitates consistency of evaluation, improves communication, and minimizes product rejections. Three primary light sources are used in the development of color for product identification. Where the product will be used determines which light source is appropriate.
Color and light are inseparable. However, not everyone has a light booth. An alternative option is to use environmental lighting taking into consideration the appropriate light source. For example, color samples viewed under daylight in a light booth are also effectively reviewed outside. Overall, the key point is awareness of your environment and its potential impact on your perception of color.
The angle color samples are viewed at also impacts your perception of the colors. This is most evident in transparent tints of color and metallics. Two samples which match when viewed from one angle may fail to match when viewed from a different angle. Consideration of where the color will be used helps to guide decisions in determining the proper viewing angle. Is the end application horizontal? Vertical?For more information on our color processes, please click on the image below to request a copy of our eBook: Guide to Color.
0 Comments Click here to read/write comments
All of these aluminum nameplates have one thing in common, they utilize metallic inks in their design. Although metallic silver is the most popular option when specifying metallic colors, they are also available in custom color matches. This article features examples of color translated into both metallic colors and transparent tints of color. How would you integrate this option into your product branding? Transparent and metallic color used together in product identification is an attention getting combination. Typically the translation of a transparent tint of color to a metallic color or vice versa is a straight forward process. GoldBlueLight GrayDark GrayFor more information regarding color, click on the image to request our eBook: Guide to Color.
1 Comments Click here to read/write comments
Metallic inks, like the one featured here on the Raynor nameplate, are an attractive option in creating cost effective product branding. Available in a variety of colors with the ability to be integrated into backgrounds or graphics, they offer visual texture. Whether placed in contrast to brushed or bright aluminum or complimenting opaque and transparent colors, metallic colors create a quality look.Understanding the options and limitations in a process allows you to fully utilize it. This article is an excerpt from our Color Specifying for Product Identification ebook. It covers considerations when choosing colors to be matched in a metallic ink.
Metallic colors, commonly used in the background of nameplates, rely on metal pigments (flakes, powders, or pastes) added to color formulations to create options ranging from fine to coarse metallic effects. The most popular choices are low gloss metallic silvers and grays used in contrast with high gloss graphics. Metallics create an etched appearance and can be effectively used in graphics. To ensure success, it is critical to understand the limitations in developing certain colors into metallics.
Grey successfully translates into numerous metallic effects. Typically another metallic color is referenced when specifying how coarse the metallic should be.
As discussed in the section on translating opaque color to transparent tints, black is an opaque color. Adding any metal pigment impacts black making it lighter. The more metallic added to black, the lighter and less black it becomes.
White is similar to black in that adding any metallic pigment to white impacts the color. Metallic pigments added to white darken the color. The more metallic pigment added to white, the greyer it becomes.
Adding metallic pigments to saturated colors begins to grey the color and lighten it. The result is a less chromatic color.
For more information on color, click here to view our eBook.
Nameplates need to maintain their original look while enduring a variety of harsh environments. The durability of your color is a key consideration in nameplate design.First, consider the environment your product will be exposed to. An option of adding a protective clear coat in combination with printed color allows for the best protection. The next decision is determining which clear coat is required to meet your challenges. Finally, testing is performed to ensure the best possible outcome for your nameplate. There are a variety of common tests to assure your product identification meets your requirements.This image shows the results of a color tested with and without a protective topcoat. The clear coat protected from long-term UV exposure.For more information on determining your durability requirements, click here to request a copy of our free eBook.
In this FREE eBook you will:
The Color Specifying Guide is designed to be informative and practical. It offers useful examples of color translations, comparisons of color on multiple aluminum substrates, and samples representing opaque color converted into transparent tints and metallic color. Use this guide as a workbook – take notes, highlight what you find helpful, share what you learn with your colleagues and start driving the process of specifying and managing color.
Get started and download your free copy of "Color Specifying for Product Identification."
Color specifying begins with the definition of a master or target color. There are several options for communicating the information across suppliers. The most common method used is the use of a mass-produced, categorized color system such as the Pantone Matching System, or PMS Book. A second method is the use of an existing color sample on basically any substrate. The least used option is a verbal or written description, since it is the most subjective.
1. Substrates - The base substrate a color is printed on affects the character of ink and thus the ink formulation may need to be adjusted.
2. Graphic or Background - Understanding how a color will be used is critical in determining which process will be utilized in printing the color (lithography, screening, or coating).
3. Gloss - Gloss is specified in a scale ranging from no gloss (0°) to a mirror-like reflection (100°).
4. Opaques, Transparent Tints and Metallics - Special effect colors on aluminum create visual interest and add diversity to color schemes.
5. End Use Specifications - Examples of end use considerations include interior or exterior applications, chemical resistance, abrasion resistance, and UV requirements.
This is just a piece of the information that we have available on the topic of color in our newest eBook - Guide to Color Specifying for Product Identification. Download it by clicking here and learn more about color today!
© 2013 www.norcorp.com