Have a question about a nameplate or badge?
The Nameplate FAQ page covers common questions in the following areas.
Designing your brand identification for aluminum nameplates or plastic decals means that you need to consider several elements: shape, size, color to name a few. What about a border for your label? This is a design element which should not be taken lightly for your nameplate.
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Brushed aluminum is a common background for nameplates and brand identification. This is a decorating process where a sheet of aluminum passes beneath a coarse brush head to create the linear finish. It can be applied selectively as well as at varying angles to create movement and visual depth to the surface of the aluminum. Layers and different angles of brush result in dimensional background finishes. Brushed aluminum can increase perceived value for the end product because it provides a finished look.
A common question when working with companies to develop attention-grabbing nameplates and emblems is how to make a flat aluminum nameplate stand out without incurring additional tooling expense? Designers and buyers alike look for cost effective solutions. Below are some options which keep cost in check while providing the end result of catching the eye of a customer.
Black and near-black finishes on aluminum was the focus of an article last week on our Design Surfaces on Aluminum Blog. This post has had quite a bit of interest with requests for more information on the types of finishes available as well as seeing black finishes in application. As a result, I thought I'd share this quick video compilation with some great examples of aluminum nameplates which have made use of interesting black finishes. In this, you'll see brands represented from motorcycles and medical equipment to golf clubs and boats. Enjoy!
Taking a look through the many examples of aluminum nameplates and the processes used to create attractive branding, I found it interesting the number of them which have selected to use texture. It is a process that is compatible with a variety of applications and markets including cosmetic compact covers, motorcycle emblems, computer equipment, medical equipment and appliance trim. Why should texture be an option to decorate nameplates, labels and trim? Here are three reasons:
Piercing is a tooling operation which creates openings in the decorated aluminum for backlit graphics, LED lights, buttons or other mechanisms to be functional. Another reason to include a pierce operation into your nameplate design is to allow the label to be used as a decorative hang tag and draw attention to your brand. Yet another need for piercing is to enable attachment with rivets or screws in lieu of adhesive or needing a carrier to snap into the product housing.
Next to the circle and square, an oval is one of the most common shapes for aluminum and plastic nameplates. Oval shaped nameplates and emblems can be found in just about any industry and on any product - including medical equipment, electronics and furniture. Review options in flat or 3D stock dies or provide your dimensions for a custom tool. Here are examples of 18 brands which use the oval shape. Enjoy!
Great things come in small packages. The same can be said when considering the size of your branding. A small sized product does not leave much room to incorporate a logo or name. Yet brand recognition is an important aspect to the design. Don't worry! Small nameplates and labels don't have to present a challenge - use the size as opportunity to grab attention and stand apart.
Household appliances showscase some high profile brands. When the product is upscale, the branding requires high perceived value and oftentimes enhances the buying experience. Attractive aluminum and stainless steel nameplates and badges as well as polycarbonate overlays or snap-in labels complement the product design.
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One option for attachment of your nameplate or badge is tabs, created during the tooling phase of production. Tabs can be used in aluminum and stainless steel nameplates as locators and to help with alignment. Combine with pressure sensitive or foam adhesive for secure bond to your product. Or let the tabs work with your housing as functional snap-in components. Industries from computers to furniture, medical equipment to telecommunciations have taken advantage of tabs for attachment method.
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