Nameplate Blog

Definition of Your Target Color

Color specifying begins with the definition of a master or target color. There are several options for communicating the information across suppliers. The most common method used is the use of a mass-produced, categorized color system such as the Pantone Matching System, or PMS Book. A second method is the use of an existing color sample on basically any substrate. The least used option is a verbal or written description, since it is the most subjective. 

Checklist of Additional Information Needed When Specifying Color

1. Substrates  - The base substrate a color is printed on affects the character of ink and thus the ink formulation may need to be adjusted. 

2. Graphic or Background  -  Understanding how a color will be used is critical in determining which process will be utilized in printing the color (lithography, screening, or coating).     

 

3. Gloss - Gloss is specified in a scale ranging from no gloss (0°) to a mirror-like reflection (100°).

4. Opaques, Transparent Tints and Metallics - Special effect colors on aluminum create visual interest and add diversity to color schemes.

5. End Use Specifications - Examples of end use considerations include interior or exterior applications, chemical resistance, abrasion resistance, and UV requirements.

 

This is just a piece of the information that we have available on the topic of color in our newest eBook - Guide to Color Specifying for Product Identification.  Download it by clicking here and learn more about color today!

There are multiple options available to you in nameplate design.  The nameplates below all have the commonality of using green, however they use different techniques to achieve the overall design. 

The nVIDIA nameplate uses a high gloss texture to create depth and shine.  When combined with the low gloss background, the logo catches your eye.  Selective gloss is applied to aluminum, brass or steel through screen printing.  The gloss of a color or pattern will have an effect on the perceived color of an object.  The lower the gloss the lighter the color will look.

 

Ping's RAPTURE nameplate utilizes embossing and adds a green tint over the engine turn to create a shimmer.  Mechanical surfaces have long been core finishes for aluminum nameplates and trim.  Movement and depth created by grinding the surface of the metal adds perceived value for your brand.

 

 

The Purepoint Laser nameplate uses a combination of spin and printed halftones to add movement and depth for a look of precision on the nameplate.  The combination of embossed white graphics on a matte silver background creates a clean look.

 

 

Hitachi's nameplate uses a green tint over a brushed aluminum surface which creates a softer look.  A brushed aluminum surface is popular because it is an authentic metal surface.  It is a mechanical process which abrades the surface of the metal.

 

 

Request a Nameplate Materials and Processes Guide to begin exploring the options available to you in creating your product branding.

Another way to achieve an embossed look on aluminum is to add a printed texture with gloss.  The ink builds up and creates a texture that you can see and feel.  This technique is often used on cosmetic nameplates.  Screen printed texture is available in high or low gloss for a subtle background surface.  A colored texture creates a more dramatic contrast in a pattern.  Pinstripes and grids are popular patterns in product identification as well as subtle grains.

In the Bronze Goddess nameplate above, printed texture is combined with a transparent gold tint which brings the nameplate to life.

Below is a recent nameplate that we produced for Kirra.

Kirra's New Blue Perfume's packaging is modern and sophisticated.  The brand name on the namplate reflects the same sophisitcation by adding a printed low gloss texture over a low gloss aluminum surface.

Click here to see more cosmetic nameplate examples and to request your samples today.